Ikea to open multiple physical, digital stores in NZ

Publish Date
Friday, 21 February 2020, 4:08PM
Ikea is preparing to open a full-sized store in Auckland. Photo / 123RF

Ikea is preparing to open a full-sized store in Auckland. Photo / 123RF

Ikea will open three physical and digital customer "meeting points" across New Zealand as the retailer prepares to open its first full-sized store in Auckland.

Last year, Ikea announced it would open its first New Zealand-based store in the Auckland area after gaining franchise rights.

Exact locations and timings have not been confirmed yet.

These include a full-sized Ikea store in the greater Auckland, a planning studio in Wellington and a second smaller-format store in Christchurch.

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The POÄNG armchair - one of our most iconic products, known for its subtle design and comfort qualities. It was designed by Lars Engman and Japanese designer, Noboru Nakamura, in 1975, and is a chair that is still around today, as popular as ever. . “Right from the start, the comfort was extremely important and finding that exact right curve – that’s where we put a lot of our focus and effort,” Lars says. “Then the idea of thinly layered wood came up as a good solution to meet those comfort demands. “I wanted the chair to swing in an elegant way, that it should be a seat where you let off stress or frustration by swinging.” Says Noboru. . #IKEA #IKEANewZealand #IKEANZ #POÄNG #POANG #armchair

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Jan Gardberg, country retail manager for Ikea New Zealand, said the company was looking forward to giving access to people across the entire nation.

"While planning has been underway, we have also been getting to know more about life at home in New Zealand."

Ikea will also launch its full e-commerce offer during this period.

This article was originally posted by NZ Herald and reproduced here with permission.

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