75 Years of Tighty Whities!

Today marks 75 years of Y-fronts in New Zealand! After successfully bidding for a licence to manufacture the new Jockey range of men’s underwear, Lane Walker Rudkin from Canterbury began marketing the Jockey Y-front on 16 March 1940. New Zealand was one of the first four countries to manufacture this iconic American brand. Check out this classic commercial from 1960 - featuring broadcaster Peter Harcourt: husband of actor Kate, and father of actor Miranda and journalist Gordon.