Wheel of Fortune segment goes viral online after contestants "painful" fail

Three contestants on Wheel of Fortune have gone viral for their "painful" fail while trying to guess a common phrase. 

The board read: "AN?THER FEATHER ?N ???R ?A?."

And while the majority of people would have instantly recognised the saying, the contestants, however, did not.

The two minutes of the show have since been dubbed the "worst" in Wheel of Fortune history on Twitter.

As Wheel of Fortune episodes are taped months in advance, the show's producers deliberately chose to play the entire fiasco out unedited, for all of us to enjoy.

Smart move, producers!